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FOR RELEASE ON OCTOBER 20, 2004

Econ Technologies Announces Portraits & Prints 2.0

CONTACT:
Joseph S. Japes
Econ Technologies, Inc.
Phone 407 365 4209
Fax 407 365 6714
E-mail jjapes@econtechnologies.com
http://www.econtechnologies.com

October 20, 2004 -- Econ Technologies announces Portraits & Prints™ version 2.0 and Portraits & Prints™ 2.0 Pro Edition coming early November. Portraits & Prints, the personal photo studio for Mac® OS X, gets a major make over with a host of exciting new features and a new Pro Edition too. Best of all, like all Econ products, it’s a free upgrade to existing users. Check out the sneak preview online at www.econtechnologies.com.

With Portraits & Prints, your photos are printed to a page layout called a template. All you have to do is select your photos, select your template, and print. Now, with the 2.0 version, you are not limited to just printing at home, you can send your photos via Email or print-to-disk and have your photos printed anywhere, including your favorite photo lab. Like the original, Portraits & Prints 2.0 comes with many standard templates, but now you can download free templates directly from within P&P using the new Template Manager. In addition to all the basic photo layouts, you can easily add your photos to Holiday, Birthday, Valentine’s Day cards and more. With hundreds of free templates and lots more coming, Portraits & Prints 2.0 truly does turn your Mac into your personal photo studio.

Portraits & Prints 2.0 lets your photos speak for themselves. Just click, drag, and type to add balloon captions to your photos. Type in your own captions anywhere you want on the template, including directly on the photos. You control the font, size, and color of the text. Plus, image file names or EXIF data can be automatically added to your templates.

“We went out of our way to add a lot of fun to Portraits & Prints 2! With balloon captions you can turn your photos into a comic strip and literally put words into the someone's mouth,” said Joseph Japes, Marketing Director for Econ Technologies.

Portraits & Prints 2.0 Pro Edition gives you all the features of the standard edition plus the ability to extensively edit and create in-depth, custom templates. The Pro Edition allows you to create templates for any size paper, using any amount and sizes of photos you choose. With the Pro Edition you can add stationary or user-editable text, shapes, lines, graphics and custom photo cells to your templates. Take complete control over all your objects - fully rotate, add shadows, alter opacity, and change color. With just one click, our new mask tool adds any of a wide variety of different frames to your photos. Portraits & Prints 2.0 Pro Edition gives you the power to create any kind of template you can imagine and edit any of the hundreds of free templates that are available.

“With the added tools in the Pro Edition, it is easy to create templates like collages, newsletters, scrapbook pages, cards, or anything you want to use your photos with. Once you download or create a template you can use it over and over again with any image,” Japes added.

Portraits & Prints 2.0 will sell for $30 and Portraits & Prints 2.0 Pro Edition will be priced at $50. At Econ, no user is left behind - all upgrades are free. Take advantage by purchasing Portraits & Prints now for $20, saving $10 when you upgrade FREE to Portraits & Prints 2.0. Better yet, buy both Portraits & Prints and P&P TemplateMaker now for $30 and save $20 when you upgrade for FREE to Portraits & Prints 2.0 Pro Edition.

Check out the Portraits & Prints preview page online at (http://www.econtechnologies.com). Econ Technologies, Inc. continues to create Powerful, Affordable, Easy to Use applications for the Mac OS X operating system. For more information on Econ Technologies’ products, please contact Joseph Japes at 407-365-4209 or at jjapes@econtechnologies.com.


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